Leadership

Executive Director

With over a decade of dedicated service to children and youth, Becca Jolley has committed her life to championing one of the most pressing and underserved causes of our time—children’s mental health. Witnessing the silent battles that young people face every day, Becca’s leadership is shaped by empathy, experience and a tireless drive to spark lasting change. Her journey, marked by courage and compassion, has taken her to the front lines of one of society’s most difficult movements—bringing mental wellness, dignity and hope to the lives of children who often suffer in silence. As Executive Director of Choose Mental Health, Becca is helping lead a transformative movement that confronts the stigma surrounding youth mental health head-on. In a world where shame and misunderstanding still cast long shadows, Becca is building a brighter path forward—one of access, acceptance, and healing. With an ever-growing community of advocates and professionals behind her, she is driving systemic change, expanding critical resources, and ensuring every child has the opportunity to live with confidence and good mental health. Her mission is bold, clear, and deeply personal: to change the mental health landscape for children in America—forever.

Founder

Craig is a force in the nonprofit space for children. His passion to help children’s wellness has driven his desire to give back by founding Choose Mental Health. His branding, communication and marketing talents are legendary and honed by 20 years of experience in the international nonprofit sector. Craig’s sophisticated approach to helping children health needs, includes a lifetime commitment to awareness.

Some of his crowning achievements are live national events in New York City’s, Time Square featuring celebrities and epic media events. Another is a multi-year production for the Golf Channel, a fundraising/awareness event in Hawaii flanked by sports greats and last but not least, introducing children to the President of the United States, well, several Presidents over the years, in private White House visits.

Choose Mental Health is proud to have Craig as a co-founder and advocate of children’s mental health.

Founder

Tony has an innate passion for helping children and youth. Not just in treatment but anywhere or anytime. His professional contribution includes helping youth through premier treatment protocols, industry policy and now building a national nonprofit that provides greater access to mental health answers. Tony has paved a path for mental health that has led the industry for decades.

As the President (former) of the national NATSAP association and board member of prestigious organizations over the years, Tony has opened doors and access to mental health creating incredible good for children and youth. As a culmination of his expertise, he is co-founding Choose Mental Health taking his dream of helping children to the next level to provide premium treatment that is more accessible to families while holding the industry accountable to a higher standard of care.

Founder

Craig is an icon in the residential treatment industry and has been for decades. He has influenced the industry at all levels. His knowledge and experience has touched many premium programs operating in the United States. There is nothing that Craig won’t do to help students learn sustainable life-balancing tools for a better tomorrow.

This is evident in his personal life, professional life and now as a co-founder of Choose Mental Health and the organization’s first Chair. His profound impact on the residential mental health industry has guided and molded a mentality of excellence that delivers a vision far exceeding current required standards.

As Chair, Craig brings executive level expertise and industry respect. His service is a gift to the needs of children and youth in America and now Choose Mental Health.